Join Up! Enters a New Era

After 15 years of growth, Join Up! is entering a new phase. With more than 8 million clients in the brand’s history, operations in 9 European markets, a portfolio of 7,000 hotels, and nearly 10,000 partner travel agencies, Join Up! is transforming from a traditional tour operator into Travel Universe – an interconnected travel ecosystem that brings together all key aspects of the customer experience into a single functional whole.

What does Travel Universe mean?

Thanks to this integration, we offer higher service quality, greater product stability, a better customer experience, and more flexibility for both partners and clients.

The client always comes first

The entire transformation was created in response to market changes and the expectations of modern travellers. Travel Universe is based on the Celebrate Yourself philosophy—travel as a reward, a joy, and a part of one’s lifestyle.

It better captures who Join Up! is today: a modern international travel brand built on emotions, experiences, and people. Our new motto encourages travellers to become part of our community and indulge in the joy of discovering the world.

Join. Travel. Celebrate.

New visual identity and customer experience

Part of this transformation is also Join Up!’s new visual identity. Starting May 14, you’ll encounter not only a new logo but also a new website, a modernized customer experience, and completely redesigned communications in the new visual style of the Join Up! brand.

What will the new website bring?

• Easier vacation selection thanks to smart search
• Better navigation through hotel and flight offers
• Clearer search results
• Optimized hotel pages with faster and more flexible booking
• A modernized client account that functions as a travel dashboard